GoldRun: Augmented Reality photobooths around the country with celebrities

“NBC and Bloomingdale’s teamed up for the “Look the Part, Be the Part” campaign, hosting augmented reality photobooths around the country to promote their new Fall lineup. Using GoldRun, fans posed with Christina Applegate from Up All Night, Eddie Cibrian and the Playboy bunnies of The Playboy Club and more, winning prizes like a walk-on role on an NBC show.”