Aurasma 3D interactive AR brings physical and virtual worlds closer

“SAN FRANCISCO — September 14, 2011 — Aurasma will take the DEMO stage today and unveil beta 3D graphics support and gesture recognition. Aurasma is the world’s first visual browser and uses powerful image and pattern recognition technology to merge the physical and virtual worlds.

Aurasma runs on mobile devices and uses images and objects in the real world as triggers. It recognizes and understands the images and objects in 3 Dimensions – much in the same way the human brain does – and then seamlessly blends the real world with interactive content such as videos and animations called “Auras”. Auras can be created for print images, product packaging, even physical places – and soon Auras will also be 3D and fully interactive using gestures. “