Augmented Royalty? Holition brings augmented reality to top jewelry maker, Garrard, to fashion diamond tiaras

Leila Makki falls for the ultimate bling fling She talks with Holition, which specialises in augmented reality and has partnered with the world’s oldest jewellery maker, Garrard, to fashion tiaras in a more modern setting.

Without the need for physical markers, the face tracking technology enables passers-by to stand directly in front of an interactive window display and watch a tiara appear on their head.

The application uses photo-realistic computer modeling and real time light reflecting technology.

Participants: Lynne Murray, Brand Director, Holition, Stephen Gaukrodger, Software Developer, Holition