Comcast: Interactive Television in the Real World – Webcast


Speakers:
“James Baumann – Senior Vice President, The Ad Council
Robert Klippel – VP, New Products & Operations, Comcast Spotlight
Andrew Ward – Regional VP, Comcast Spotlight
Brad Brown – Comcast Spotlight, Jacksonville FL
Ron Rothberg- Digital Media Manager, Comcast Spotlight

Request for Information (RFI): An interactive prompt or “overlay” on a TV spot that allows viewers to request additional information, accept coupons, enter sweepstakes, or product offers by pressing “select “on their remote controls.
VOD Telescoping (VODT): An interactive prompt or “overlay” on a TV spot that directly links viewers to a branded long form video or On Demand content sponsorship by pressing select on their remote control.
Remind Record: Allows programmers to take advantage of interactive overlay technology to drive viewers to set a reminder or schedule a recording of an upcoming episode or series up to 7 days prior to air. “