IKEA: Augmented Reality “Place” your holiday tree before you get it!

“For the holidays, we have added four tree styles to IKEA Place. So just like with furniture, you can now “Place” your holiday tree before you get it. It’s simple. If you like it, #Placeatreeonit Built using Apple’s new Augmented Reality ARKit, the app includes 3D and true to scale models of everything from sofas and arm chairs, to foot stools and coffee tables. Giving you an accurate impression of the furniture’s size, design and functionality in your home. Don’t just imagine. Try IKEA Place in your place.”