Mountain Dew: Virtual reality skateboarding experience

http://www.youtube.com/watch?v=86Wxrd7YFi0

“Prepare to take a ride down the Vegas strip you’ll never forget. Pro skateboarder Paul Rodriguez and the MTN DEW skate team joined forces to create an epic virtual reality skateboarding experience that puts you in the center of the action. Introducing: the Dew VR Skate Experience.”