ON Media Group: Hydro (water) Projection Mapping Display in Santa Monica

“We’ve partnered with Macerich to offer an industry first of a custom-designed hydro projection display fused with optimized digital visual imagery and state-of-the-art high powered HD DLP projection.
The following is test footage of video graphic projection against a veil of silently falling water, ushering in a spectacular form of branding that breaks away from all the other noise.
Perfectly situated as a complement to Third Street Promenade, the Pacific Ocean andthe iconic Santa Monica Pier sits Santa Monica Place. Anchored by the West Coast’s only SoHo concept Bloomingdale’s, an innovative Nordstrom concept store, an arrayof the city’s best shops — Louis Vuitton, Burberry Brit, Hugo Boss, All Saints, TedBaker London, Tory Burch, Tiffany & Co. and most recently, The Art of Shaving, Emporio Armani, Kate Spade New York, Camper, LeSportsac — plus, an entire third level dedicated to food experiences in a stunning, contemporary open-air venue.”