Total Immersion: TryLive Apparel, Virtual Fashion Dressing Room for Franck Sorbier

“Avant-garde fashion designer Franck Sorbier teamed with Intel and Total Immersion to produce the attraction for his after show at Paris Fashion Week 2012.
Visitors were able to try on his centerpiece “environmentally friendly” creation from an earlier collection: a high-fashion raincoat made of recycled shopping bags. For Franck Sorbier, working on a virtual try-on experience using Total Immersion’s TryLive Apparel technology was “both innovative, environmentally friendly and fun.” TryLive Apparel enables consumers to virtually try on clothes, footwear, headwear, bags and accessories in real-time 3D at home, in store, or on the go.”

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