Wrangler AR & Virtual Fashion Fitting Room in Shanghai, China.

“With the launch of its “Wrangler Find Your Edge” campaign, Wrangler has become the first fashion brand to strategically integrate Augmented Reality technology into a holistic marketing campaign. Poised to roll out in SS12 across the Asia Pacific region, the campaign offers consumers a brand new multi-media experience at every above-the-line, retail and online touch point.”