Euro RSCG, Coca-Cola Augmented Reality Fun in Belgium 2012

“In order to make the “Move to the beat” campaign a reality, Euro RSCG Experience created an augmented reality-stand in some of the biggest movie theaters of Belgium. Wherever the animation was exposed, people rushed to the animation in order to live their own augmented-reality experience. Thanks to technical equipement, they were able to picture themselves on a giant screen surrounded by virtual characters. No matter the age or gender of the person, everyone was amazed by the spectacular effect of the augmented reality technology. Watch and enjoy !”