viral video: A DRAMATIC SURPRISE ON A QUIET SQUARE, TNT TV Show Ad

8.1+ million views in the first 24 hours.

“To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited… Discover here what happened or visit www.tnt-tv.be for more info.
TNT. We know drama.”