Australia’s Fashion First, Robina’s Augmented Reality Virtual Dressing Room

“Robina Town Centre and Inspire Event Partners are working together and have created one of those rare moments when gaming and retail come together, the Virtual Change Room leverages the power of the Microsoft Kinect. It’s capable of visualizing people in three dimensions and bringing in augmented reality elements. In this case, it brings clothing and accessories to shoppers so they can see how they fit without having to step into a store.

Featuring two full-length virtual mirrors, the Virtual Change Room will allow shoppers to choose between 200 of the Centre’s latest looks, size up the “virtual” garments on their body, receive information on stockists and prices, and print their shopping wish list — all with the wave of a hand”