“On February 25, 2012 the MicroLoan Foundation undertook a very special fundraising initiative. They took to Westfield Shopping Centre where a unique billboard allowed donors to text 70300 to make a £2 donation to our cause. As the donation came through, the donors name displayed on the billboard and each donation was displayed live. As more people donated the billboard began to display a picture of the women the donation helped. Thank you to everyone for your donations. Please visit our website to make a donation to help women build a better future for themselves and their families.
Created by DLKWLowe with production and technical build by Grand Visual,
the interactive campaign ran at Westfield London over the weekend and
encouraged passersby to donate via SMS. The picture builds and changes
every time someone texts in a donation – with personalised thank you