Hasbro Lazer Tag Augmented Reality with iPhone, Hasbro 2012, Toy Fair

“From the makers of the popular NERF blasters comes the revolutionary LAZER TAG system, combining the power, precision and excitement of live-action blaster battles with the high-action, strategic, augmented reality gameplay of traditional video games. Leading the new product line is the LAZERTAG 2 BLASTER set available in August. To experience the LAZER TAG game, players download the free LAZER TAG app to their iPhone or iPod Touch device, connect their device to their LAZER TAG blaster, and find themselves immersed in a world where video games and real life connect.”