Toys in Reality come to life in 3D Augmented Reality, CES 2012

Fun with Cameron Rains of Qualcomm Corp. as he demonstrates their interactive Sesame Street Playset AR prototype. Qualcomm used their AR software platform Vuforia to create it.
Qualcomm’s Vuforia runs on a wide range of mobile devices. It’s computer vision functionality will recognize a variety of 2D and 3D visual targets. It supports iOS, Android, and Unity 3D, Vuforia will allow you to write a single native app that can reach over 400 models of smartphones and tablets.
More info @ www.qualcomm.com/solutions/augmented-reality