New 3D Online Site Created by BLITZ for Sony, Discovery & IMAX’s 3D TV Website

“24/7 3D network from Sony, Discovery and IMAX, has launched, the online experience of the 3net television brand, announced Tom Cosgrove, president and CEO, 3net. Designed to appeal to the emerging in-home 3D audience, employs a modern user experience architecture, utilizing visual and navigational features intended to mirror how today’s consumers interact and consume content. The website was designed by Santa Monica-based digital agency .

The site combines elements of a traditional website, in addition to usage features of a game console, navigational aspects of and tablet devices, as well as the interactive experience of modern digital television on-screen guides.

The online experience of the 3net brand brings consumers a full array of rich content offerings, employing a unique, full-screen liquid visual design to mirror the brand’s core 3D offerings in a 2D environment. The site employs 2D and 3D video, a 3D “101” and Q&A section, channel and industry news sections and a dynamic interactive program guide – all designed to give today’s emerging in-home 3D consumer an opportunity to learn about and engage with the 3net brand.”