“Ariel mounted the Philippines’ first 3D Projection Mapping show for fabric care and fashion at the launch of the new Ariel Stainlift, at the SMX Open Grounds fronting Microtel Mall of Asia, on 24 October 2011 – coinciding with Philippine Fashion Week.
Partnering with the country’s leading clothing retailer Bench, Ariel showcased the technology behind its three-dimensional deep cleaning performance to keep clothes stain-free, thereby keeping clothes fashionable and looking like new even after several washes.
The event was hosted by celebrity endorser Mr. Boy Abunda.
Company: P&G Philippines – Ariel
PR Agency: Campaigns PR Inc.
3D Projection Mapping: Unang Kumpanya
Production House: BigTop
Fashion shoot director: Paolo Abella
DoP: Arvin Viola
Music Score: Diego Mapa
Styling: Sidney Yap
Hair and Makeup: Victor Ortega
Event Staging agency: DJTeam “