Tronic, GoldRun and ADstruc Create ‘Billboard with Feelings’ in New York

You can download the GoldRun app here:

Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel
and reads, ‘Today I’m Feeling _____’. Using a the GoldRun GPS augmented reality app,
passerbys or drivers stuck in traffic can see if the billboard is happy or sad or,
whether it feels like dancing or cheering on its favorite team.

Because the billboard is GPS tagged, a number of images can appear at the same site
making it more interactive than typical augmented reality applications, essentially,
taking a traditional billboard and making it digital. For example, users can change
the feelings themselves using large-scale emoticons, and then post them to Facebook
or Twitter.

This billboard is part of ADstruc’s ‘Billboards for Everyone’ campaign that partners
with artists and designers to help promote creativity and innovation in the outdoor

The ‘Billboards for Everyone’ program helps to promote ADstruc’s innovative online
platform that makes buying out-of-home inventory simple and efficient for
individuals and corporations.

The program is a partnership between JWT New York, SPREAD Art and Culture Magazine,
and ADstruc. It will continue throughout 2011 with more contemporary artists and

Get the GoldRun app from iTunes. More info @