Wrangler Fashion Show in Augmented Reality on their Products Hang Tags

“Wrangler has become the first fashion brand to strategically integrate Augmented Reality technology into a holistic marketing campaign. Poised to roll out in SS12 across the Asia Pacific region, the campaign offers consumers a brand new multi-media experience at every above-the-line, retail and online touch point.
How to play:
1. Download the app from the Apple app store
2. Activate the app by scanning over Wrangler ‘Find Your Edge’ campaign visuals and selected product hang tags in Wrangler stores.”