IKEA: Augmented Reality “Place” your holiday tree before you get it!

“For the holidays, we have added four tree styles to IKEA Place. So just like with furniture, you can now “Place” your holiday tree before you get it. It’s simple. If you like it, #Placeatreeonit Built using Apple’s new Augmented Reality ARKit, the app includes 3D and true to scale models of everything from sofas and arm chairs, to foot stools and coffee tables. Giving you an accurate impression of the furniture’s size, design and functionality in your home. Don’t just imagine. Try IKEA Place in your place.”

How Dolby is measuring human emotions to hack for Hollywood

” episode of Next Level, Lauren Goode goes inside Dolby’s little-known biophysical labs, where the company has been embarking on a five-year project to track people’s emotional responses as they watch movies and TV shows. They’re using a variety of biosensors to track this, as well as displays that are so bright, the human body could interpret digital flames as a real fire.”